ORVIS

HELIOS LAUNCH

Accuracy Comes Alive with the launch of Orvis' latest flagship fly rod.

The fourth generation of Orvis’ flagship fly rod, brought to life from campaign language to 3D animation.

"Rockhouse were the storytelling partners in what became the most successful fly rod launch in the history of the industry"
- Simon Perkins, President & CEO

Orvis Helios fly rod two-page magazine spread on a white background with the headline "Your Best Is Now 4X Better" on the left page featuring a large blue kinetic "4X" graphic, and the right page headed "Helios — Four Times More Accurate Than the World's Most Accurate Rod" with a rod-tip accuracy comparison line chart, a bulleted performance spec list, body copy, and the Orvis wordmark, with a full-width photograph of the Helios fly rod with cork grip spanning the gutter across both pages
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HELIOS - CUSTOM MUSIC

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