BERKLEY

YOUR FISH OUR SCIENCE

A science-first fishing brand plants their flag on the cutting edge.

Tagline to trade show, a full fledged campaign for the future of fishing.

Berkley saltwater hard baits print advertisement with the headline "Acoustics, Ballistics, Hydrodynamics and the Science of Smash," featuring large studio photographs of the Choppo Saltwater lure in yellow and the Choppo in blue colorways, a body copy block, a black and white ambassador photograph of Capt. Peter Decks holding a large fish, a red "Your Fish. Our Science." footer banner with Berkley-Fishing.com URL, and a bottom strip of four additional lure product photographs — J-Walker Saltwater, Highjacker Saltwater, Cane Walker Saltwater, and Magic Swimmer — each with size and color availability
Berkley PowerBait Jigs print advertisement on a white background with the headline "Scientifically Formulated to Reach Out and Grab Them By the Face," two large studio photographs of olive and orange silicone-skirted PowerBait jigs, a body copy block, a black and white photograph of Berkley Labs scientist John P., PowerBait and Fusion19 Hooks logos, a red "Your Fish. Our Science." footer banner noting 7 styles and 23 colors, and a bottom strip of seven jig style product photographs labeled Swim, Football, Finesse, Skippin', Finesse Swim, Heavy Cover, and Flippin'

OVERLAND | WINTER COLLECTION

ORVIS | HELIOS

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